Music-on-Demand

Imagine your own radio station...
Radio with the best music and power to make people smile. Radio passing attractive messages to your customers. A positive response from your radio station making your business grow!

Now, welcome to Retail - Music-on-Demand!
Music-on-Demand delivers a blend of music and messages through your store's sound system - it sounds just like your own radio station. It works by using the internet and our very own SAM - Smart Audio Merchandiser.  

Everything starts in our Production Centre where all messages and music are prepared. When they are ready, we send them to our Network Centre using a fast ADSL connection.
Now, let's move into your store! Our computer system will be installed here. All you need is a Broadband internet  and a sound system.

If a sound system is not available, or needs to be upgraded, We will quote to install.

A Broadband Internet connection is needed to allow access the in-store system. This access is managed by our platform to happen in the early hours of the morning so as not to interfere with daily operations. Every night the in-store automatically establishes safe connection with the Network Centre to check for updates and download any new music tracks or messages.

Your feedback, new message scripts and other requests can be passed on to our Production Centre by email, telephone or fax. The requested updates will be prepared and downloaded by your in-store system.

There are several types of messages that can be delivered through In-Store Radio:

Brand Messages

In-Store Radio is an excellent medium for reminding your customers of your brand statements and the various things which are special about your business. You never know, a shopper might not know about your price promise, free delivery, loyalty programme, order service, finance options... Often these messages form the backbone of your In-Store Radio schedule.

Promotional Messages

Typically linked to your press, catalogue or TV advertising, these ads are a great driver of impulse and add on sales - often with a call to action based on a compelling proposition. Minimal subscriber involvement is required to create and schedule this amazingly powerful device - simply tell us what you want to sell.

Store Specific Messages

Just like the legendary spruiker. These ads are made to sound like the customer is being spoken to directly by the store manager about something special on offer in store right now. Watch what happens as the ear leads the eye!

Event Messages

This is another powerful way to use In-Store Radio. Encourage your customers to return to your store at a future date for a special event: a new product launch, a demonstration, a celebration. If you invite your customers to come back, they will.

Supplier Messages

Many successful retailers realise the value of their audience and the corresponding air time on their In-Store Radio. At Retail Radio we work with our subscribers to sell this airtime, in some instances turning "the radio" into a profit centre. With the proliferation of promotional media, suppliers appreciate the value of the opportunity to involve themselves in speaking to their prospects at the point of purchase.

Educational, Training, Safety and Security Messages

Your In-Store Radio system is also an ideal medium to convey product knowledge messages to customers and staff. Similarly many retailers include it as part of their safety compliance practice. It can also be used to remind customers of security measures in place. For example: "Good morning customers, we'd just like to let you know that we have uniformed and plain clothes security personnel operating in store, so if you see anything suspicious, please don't hesitate to alert a member of our staff".

Contact details

Kohatu Productions

Christopher Thompson

kohatuproductions(at)xtra.co.nz

+64 (9) 439 5120

+64 (27) 392 3976

Music'n'Demand has been broadcasting in house of the Northern Wairoa Hotel since April 2008. Since then we have seen many changes to the system. We first operated by a 30 CD changer which was changed every month with updated music and promotional material. Since May 2009, Music'n'Demnad upgraded to computer systems, this enable us to provide a more stable and virtual access became the needed bones of our service structure.

Our system operates 24hours in the hotel and is heard constantly thru-out 4 out of 5 departments within the complex.

LISTEN ONLINE LIVE HERE

70 Victoria Street, Dargaville

P.O. Box 267 Dargaville 0340

Telephone:  (09) 439-8923

Facsimile:    (09) 439-8925

E-Mail:        northernwairoahotel(at)xtra.co.nz